Many juices claim they capture a true tobacco flavor, this one does. Not sweet, a little dry with just enough ashtray to satisfy. This juice doesn't overpower, it ploughs you through a 'bacco craving. This is a real tobacco and if you are worried at all that it might be too harsh for you, add a cotton candy to your order and that can be added to "soften" the tobacco flavor, win, win, yummy 10FORTY, yummy cotton candy and yet another yummy mixture. Contains Licorice.